Honda Prelude Shatters Sales Expectations in Japan with Over 2,400 Orders

(Photo credit: ridebuster)

Barely a month after its official debut in Japan on September 5, the all-new Honda Prelude has made a stunning market entrance — collecting more than 2,400 reservations, far exceeding Honda’s initial monthly target of just 300 units.

This unprecedented response — eight times higher than expected — has even prompted several dealerships across Japan to temporarily halt new reservations to ensure timely delivery for early customers.

Massive Demand from Mature Buyers

Interestingly, early data suggests that the majority of Prelude buyers are in their 50s and 60s, aligning perfectly with Honda’s target demographic for this model — drivers who value sportiness with daily comfort and refinement.

The most popular exterior color so far is Moonlight White Pearl, accounting for 63% of all orders, followed by Meteoroid Gray Metallic (16%), Crystal Black Pearl (11%), and Flame Red (10%).

To cope with the overwhelming response, Honda Japan is reportedly preparing to increase production output, aiming to shorten delivery times and maintain customer satisfaction.

Premium Pricing Surpasses Civic Type R

In Japan, the new Prelude is priced between ¥6,179,800 and ¥6,481,000 — roughly 1.36 to 1.41 million baht when converted — making it slightly more expensive than the Civic Type R. Despite the higher price, the new hybrid coupe continues to attract significant interest for its balanced performance and everyday usability.

Prelude’s Return: Reviving a Legendary Nameplate

Originally launched in 1978, the Honda Prelude has a long and storied legacy spanning five generations before being discontinued in 2001. Its fourth-generation model (1992–1997) remains particularly beloved among enthusiasts in Thailand for its sleek coupe styling and advanced technology of its time.

Now, after more than two decades, the iconic nameplate is making a comeback as a hybrid sports coupe, blending cutting-edge electrification with the engaging spirit that defined Honda’s performance heritage.

Powertrain: New-Generation Hybrid e:HEV

The all-new Prelude debuts Honda’s next-generation e:HEV hybrid system, pairing a 2.0-liter engine with two electric motors. The setup delivers 183 horsepower and 315 Nm of torque, channeled through an e-CVT transmission.

While not as aggressively tuned as the Type R, the Prelude promises refined yet dynamic performance suited for daily driving — with linear power delivery, responsive handling, and an immersive Active Sound Control (ASC) system that generates synthetic engine notes to enhance driver engagement.

Notably, the new Honda S+ Shift mode allows drivers to manually control gear shifts across eight simulated steps, maintaining high engine revs for peak performance.

Suspension and Driving Dynamics

The front suspension borrows design cues from the Civic Type R’s Dual Axis Strut system, improving steering precision and reducing torque steer. It rides on 19-inch wheels wrapped in Continental PremiumContact 6 tires, ensuring a balance between comfort and grip.

Could the Honda Prelude Return to Thailand?

Honda showcased the Prelude Prototype earlier this year at The M.O.V.E. by Honda event in Thailand, sparking speculation that the model may eventually reach Thai showrooms.

However, given its premium pricing — even higher than the Type R — local enthusiasts have expressed concerns that it may be too expensive once import duties are applied.

That said, since the Prelude is a hybrid, it could potentially benefit from lower import tax rates, making its price more competitive.

Positioning: Sporty, Stylish, and Sophisticated

While the Civic Type R caters to hardcore performance enthusiasts, the Prelude is designed for drivers who want a sporty yet elegant coupe that’s enjoyable on both weekday commutes and weekend drives.

Japanese media describe it as a “daily sports car” — easier to drive than the Type R, more comfortable, yet still engaging. Some even compare its driving feel to the Mazda MX-5, emphasizing its balance and lightness.

If Honda manages to price it strategically in Thailand — closer to the Toyota GR86, Subaru BRZ, or Mazda MX-5 — the Prelude could find a loyal following among enthusiasts seeking everyday performance with hybrid efficiency.

Conclusion

The return of the Honda Prelude marks more than just a revival of a legendary name — it signals Honda’s renewed commitment to sporty hybrid mobility.

With strong pre-orders, nostalgic appeal, and advanced hybrid technology, the Prelude has already proven that the passion for stylish, driver-focused coupes is far from gone.

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